Updated 2026-09-04
Social media for salons and beauty studios — the feed works while your hands are busy
In beauty, social media is the shop window: a new client only books after seeing your work. The problem is there is never a free minute to film, edit and write. Soshi 22 takes the phone clips you already shoot, turns them into edited videos with captions and music, and adds trend and tip content every day.
What gets posted for a salon or studio
- Work videos: upload 3–5 phone clips; the system cuts, captions, adds music and a branded ending.
- Before/after with a short description of the service (color, balayage, keratin, gel nails, lashes).
- Trends from around the world: this season's cuts, colors and techniques, with a local touch.
- Tips: 'How to keep your color', 'What not to do before a facial', 'How long gel nails last'.
Why it brings clients
On Instagram and TikTok a 20-second before/after video reaches 3–5× more people than a photo post. A salon posting three videos a week is in the neighbourhood's feed all the time, and that is exactly the client searching 'salon near me' and picking the one she has already seen.
Price vs a social media manager
A social media manager for a salon: $600–1,800 a month, usually without video editing. Soshi 22: from $29/month including videos, captions, hashtags and auto-posting to 4 networks.
FAQ
Do I have to film anything?
Not required. The system creates trend and tip content on its own. Your own work clips improve results a lot, and 20 seconds on a phone is enough.
Can I post only to Instagram and TikTok?
Yes. Pick networks in settings and change them any time.
How much time per week?
Zero in full-auto mode. In manual-approval mode, about 5 minutes a day to approve or reject.
Start free — your first work video in 10 minutes
No credit card · first 3 posts free
Start now