30 social media post ideas for local businesses — a list that never ends

1. Behind the scenes

• Your morning at work in a 15-second clip
• The tool you love most and why
• A mistake you made and what it taught you
• A day in the life of the team
• What the place looks like before customers arrive

2. Tips and know-how

• 5 mistakes customers make before they come to you
• One myth in your field, and the truth
• 'How much does it cost?' — an honest answer with ranges
• What to check before choosing a provider in your field
• Glossary: 3 professional terms in plain words

3. Cases and news from your field

This is where news comes in: an article or video about a real event related to your field, plus one paragraph on what it means for the customer and how you help in such a situation. A lawyer — a verdict; a garage — a recall; a restaurant — a food trend. It is the format that gets shared most.

• Industry news + 'what it means for you'
• A viral trend + your version
• A law or regulation change in plain language
• A case from anywhere in the world + how your business helps
• 'This happened at our place this week' (no names)

4. Before/after and results

• Before/after of one job as a video
• The number of the month (customers, hours, repairs)
• A customer review as a branded image
• The strangest problem you solved
• 'The project we're proudest of'

5. Customer questions

• The question you get asked most
• 'Can you also…?' — yes/no and why
• What's included in the price and what isn't
• How long it really takes
• What to do in an emergency until you arrive

6. People and place

• Meet the team — one person per post
• The story of the business in 3 sentences
• Your street / neighbourhood
• Your first customer
• Why you chose this field

Turning it into a routine

Assign a category per weekday: Monday know-how, Tuesday behind the scenes, Wednesday a case from the field, Thursday before/after, Friday a customer question. That is 20 posts a month without thinking. And if even that is too much, Soshi 22 runs exactly this cycle by itself, from your industry's sources, in your brand.

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